Consumer
So Trucking Tasty: Food Trucks Across America
I recently went to Providence, Rhode Island to attend Brown University’s spring weekend. Massive concerts, blasting music, tipsy teenagers and ringing ears were the sights and sounds for the weekend, but the taste that I left with was unexpected. Food... Continue reading...
Cutco: Schemers or Success Story?
Today, it is not surprising to see household drawers filled with forks, spoons, spatulas and other utensils. But a different utensil might just be filling up drawers quickest in the near future: Cutco knives.
Beginning in 1949, Alcoa and Case ... Continue reading...
Order Once, Enjoy Forever
The newest strategy in marketing is to sell an experience, and the subscription box market has capitalized on this concept with great success. Every month, consumers receive a box in the mail filled with surprise goods curated specifically to their... Continue reading...
The Escape Room Boom
You are in a room with no windows, doors or any exit. The only items are a mirror and a table. How do you escape?
The answer: look in the mirror, then at the wall and back at the mirror ... Continue reading...
The Changing Landscape of the Breakfast Table
One of the iconic breakfast foods to emerge in the last 50 years is cereal. Pioneered by Will Keith Kellogg, cereal was first advertised as a healthy and quick alternative for working class Americans. In a time when meats were... Continue reading...
The Fast-Casual Foodscape
Since starting school in Hanover, every time I return home for break I am invariably struck by the changes that have taken place in my absence. The gradual and otherwise imperceptible are made prominent when given a term to develop.... Continue reading...
Will Jet.com Be as Relentless as Amazon?
Type in “relentless.com” on your search engine – you will be redirected to Amazon’s home page. A URL registered by Jeff Bezos, Amazon’s CEO, when he was considering naming the company Relentless.com. The name is fitting, as Amazon.com hasn’t stopped... Continue reading...
Unlimited Data and Unlimited Potential: The Rise of Alternative Wireless Service
Competition is in the future of the wireless service market in 2016. More and more customers are turning to an alternative to traditional cellphone contracts—mobile virtual network operators, or MVNOs. Some of the more well-known companies include MetroPCS, Straight Talk... Continue reading...
Vaping: A Healthier Alternative to Smoking or Gateway Drug for the Younger Generation?
The verdict on smoking was much clearer in the past few decades: do not smoke cigarettes – they will kill you. Now, with the growing popularity of electronic cigarettes (e-cigs) and vaporizers (vapes), health policy makers and scientists alike are... Continue reading...
The Hidden Cost of Fast Fashion
While the world’s eager eyes are incessantly tuned to every twist and turn of the tech realm, one industry has stealthily and swiftly taken a giant position amongst consumers, shaping their choices before consumers are fully aware of the advancing... Continue reading...
