On November 13, 2018, Amazon announced its decision to split its second headquarters (HQ2) into two locations: Arlington, Virginia and New York City, New York. The company plans to invest $5 billion and create more than 50,000 jobs across the two new headquarters locations, with more than 25,000 employees in each city. The new construction has already catalyzed the housing industry in the Queens area of New York, with property values on a significant upswing. As this Amazon effect continues to enhance the housing market, investors should look to the area for prime investment opportunity.


It is first important to examine the advantages for Amazon to choose New York before delving into its effect on investment. Given the incentives Governor Cuomo and Mayor Bill de Blasio offered Amazon, it is clear why the company decided to select the city. For instance, according to Amazon’s blog “dayone,” the company will receive performance-based direct incentives of $1.525 billion based on its creation of jobs in Long Island City. These include a refundable tax credit through New York State’s Excelsior Program of up to $1.2 billion and a cash grant from Empire State Development of $325 million based on the square footage of buildings occupied in the next 10 years. Amazon will receive these incentives over the next decade based on the incremental jobs it creates each year and as it reaches building occupancy targets.


In return for these tax breaks, the company has agreed to donate space on its campus for both a tech startup incubator and for use by artists and industrial businesses. Moreover, Amazon will donate a site for a new primary or intermediary public school, as well as invest in infrastructure improvements and new green spaces. Ultimately, Amazon’s arrival to New York City will both bolster the area’s investment and spur economic opportunity, facilitating a business climate that is more attractive to other companies and the industries of tomorrow.


One of the most significant effects of the new Amazon construction is the forecasted investment opportunity in the regional real estate market. Heading into the traditionally slow winter season, condominium sales in the Queens area had slumped. After the news broke of Amazon’s decision, however, housing prices began to soar. Through an investigation of asking prices, The New York Times reports that the Amazon deal has boosted buyer confidence, citing how one overseas buyer was willing to bid $2 million for a one-bedroom studio apartment without even seeing it.


Further, Jonathan Miller of Miller Samuel, a New York City based real estate appraiser, believes that rent and home prices will grow by 5 to 10 percent overall, while condominium pricing specifically may face upwards of 15 percent in growth. With the continuation of this trend, Long Island City may be poised to become the next Silicon Valley in the coming decade. Interestingly enough, not long ago, the area seemed in danger of becoming overdeveloped. That same building boom may now become its saving grace. Since Amazon announced its decision, 6,000 new rentals are in the pipeline to come on the market over the next three years, which will certainly be needed with the 25,000 employees estimated to be commuting through the area.


Even with the increased construction in Long Island City, the neighborhoods adjacent to it will need to absorb some of the new residents to accommodate the incoming workforce. The surrounding Queens neighborhoods of Astoria and Sunnyside, middle-class enclaves of single- and multi-family brick and row homes, have already been rapidly gentrifying in recent years. Trendy Brooklyn neighborhoods such as Williamsburg are also nearby, along with the chic Upper East Side of Manhattan, which sits just across the river. Each of these communities will be affected, their real estate markedly increasing in value.


As property values continually rise, there has been an influx of investors arriving to the area hoping to take advantage of the Amazon situation. In fact, The Wall Street Journal reports that search volume for residential units in the area spiked more than 400 percent in the first few days of Amazon’s announcement. While this number did taper off following the decision, it remains at a steady 295 percent, still incredibly high compared to the previous activity in the local housing market. This further indicates the strength of buyers and their increasing willingness to pay premium New York housing costs for a piece of the investment action.


If undertaken, this significant property investment by buyers will not go unrewarded. With housing prices projected to continue their ascent, buyers can easily earn back their investment through the upswing in rental prices. StreetEasy cites how hopes for future growth in the Long Island City area have already buoyed condo sales in the Harrison, a newly developing luxury condominium building, where roughly 35 percent of units sold were listed for rent shortly after their sale. As a similar situation occurs in buildings across the area, in the long run, property values could potentially rise enough to make buyers millionaires.


Moreover, if buyers cannot afford direct investment in the expensive Queens area, they can even gain solid returns from properties as far as New Jersey. Although it is difficult to commute from North Jersey to Long Island City, the expansive public transit network allows commuters to get to the city in around an hour. The more affordable housing costs of North Jersey are quite enticing to Amazon employees looking for single-family homes in the suburbs. With median home prices likely to rise in conjunction with buyer demand, townhouses and condominiums in North Jersey will become lucrative investments that allow buyers to partake in the Amazon Effect.


Regardless of proximity to Long Island City, Amazon’s pending arrival should make renters consider homeownership. Prices are substantially increasing in the housing market, but mortgage rates still remain low and lenders do offer a range of low down payment products. As property values continue to rise, homeowners will be able to tap into their growing home equity and could have attractive refinancing options at their disposal. Moreover, they could rent out their property through a site such as Airbnb when away from home or to local tenants for a return on their investment, and the booming state of the area due to Amazon ensures a constant supply of these renters. As the Queens area recovers from its mild housing dip, it is evident that now is the time to make a long-term property investment.


Ultimately, Amazon’s decision to build a massive campus in New York City is one of the largest economic development initiatives for the city in the past decade. The company brings large private sector growth to the area and has promised to create up to 40,000 high-skilled jobs within the next decade. In addition, Amazon’s HQ2 is likely to lure other companies, from established competitors such as Google to burgeoning startups, generating additional growth for the area in the near future. This unprecedented growth has already trickled down into the housing market and construction for the headquarters hasn’t even started yet. If the sudden spike in property prices is any indicator for the future of the city, it is clear that New York City may well be on its way to becoming the next Silicon Valley.

If I were to ask you to think deeply about your hometown, you would probably remember the fond times that you had growing up in your bustling city, quaint suburb or peaceful countryside. Whether your grocery store was the only one available for 15 miles or was on the ground floor of your apartment building, you would remember the little trips you would take there every now and then. The more that you think about it, there was always a specific place for a specific purpose, no matter the circumstances of your community. The single, indisputable fact about your home community is that the real estate business, the business of dealing with property of land and buildings, was always present, whether you were aware of it or not.

It is an understatement to say that real estate is a massive part of the economy. Contributing to around 11 percent annual GDP in the U.S. and $90 trillion of total worldwide output, you cannot escape the omnipresence of the industry in its various residential, commercial and industrial incarnations. The sheer importance of real estate, however, is best reflected in the number of resources that it uses. In the US alone, up to 40 percent of raw materials go into real estate construction and maintenance, which is responsible for 20 percent of the country’s greenhouse gas emissions. After the 2007-08 financial crisis, the world learned the daunting impact that real estate has on the global markets as one of the factors that precipitated the Great Recession.

The real estate industry is expected to experience significant changes in the next decade and beyond. Due in large part to increasing technological integration, a growing population and an evolving real estate workforce, the industry is, undoubtedly, headed into formerly uncharted waters.

While technology has led to a wide-scale disruption of the status quo in many industries in the past decade, real estate has only recently felt the effects. In residential real estate, companies like Zillow and Trulia have changed the relationship between homebuyers and real estate agents and brokers through their real estate search engines that simplify the home buying, renting or lending processes. Real estate agents and brokers have capitalized on websites like Zillow and Loopnet, a similar search engine specifically used for commercial spaces. Brokers see these companies as an advertising tool that shortens the barrier between buyers and sellers.

Unlike how the introduction of the search engine made the travel agent industry crumble rapidly, real estate agents in the U.S. have not declined. In 2001, 69 percent of homebuyers purchased a home through an agent. More recently, in 2015, 87 percent of homebuyers used an agent. Much of this difference is due in part to the changing role of the agent, which is seen more as a price negotiator and market expert in particular neighborhoods. Additionally, on a more human level, agents serve as guides that can help buyers and sellers with the significant mental burden that is inherent to large life decisions like real estate transactions.

On the other hand, brokers are not too fond of these real estate tech companies. While the brokers reap short-term benefits from these websites because they act as advertising tools, the future employment of brokers is expected to drop. In the coming years, experts predict a tech-broker model will soon replace the traditional broker model of today. That simply means homeowners will sell their properties by themselves via the Internet and not through a broker. It is uncertain how this tech-broker model will affect the price and stability of the housing market. Overall, the Internet has benefited the consumer experience and is a positive for agents and brokers in the short run, but it poses a threat to their professions in the future.

Real estate is not only under pressure internally, but the Internet age also affects the demand for physical commercial space.

Because of the interconnectedness that real estate has with other sectors of the economy, the technological revolution that has had drastic impacts on the retail industry has also affected commercial real estate. Currently, the changing retail landscape has more companies turning toward online shopping as their major marketplace, which, in turn, has decreased the need for physical space. A classic example of this is the decline of the video rental store. The once ubiquitous Blockbuster, with thousands of locations across the country, has been replaced and forced to the brink of insolvency by online streaming services like Netflix and Amazon Prime.

This is no direct cause for panic. Not every brick and mortar store is on its way out, but the growing popularity of online shopping is crunching the demand for physical locations.
However, retailers are adapting in ways that continue to prioritize the demand for physical spaces. For example, Restoration Hardware, a high-end home goods company, opened a restaurant space in Chicago, dubbed the Three Arts Club, to showcase its products to potential customers in a way that cannot be replicated online.

While the growing dependency on technology may lower the demand for commercial real estate space, global factors, such as continued urbanization, will likely offset these trends. In every continent, more people are living in cities. This migration presents many opportunities that the real estate industry has the potential to capitalize on, and private real estate developers are poised to profit from increasing urbanization. PricewaterhouseCoopers projects that the global construction output will double to $15 trillion, and 60 percent of the construction by 2025 is expected to be in emerging markets.

Even though rising prices are ideal for real estate developers and owners, the case is not the same for the renting masses, who demand affordable housing. To meet the need, developers have innovated ways to push prices of apartments down. One way is through microapartments, which are one-room living spaces that meet all the basic needs of a home compressed into a 100 square foot space. Beginning in cities known for their expensive real estate, like New York City, Hong Kong and Boston, these spaces have become increasingly popular. While not every apartment complex in major urban areas will be micro-sized in the next couple years, it is certain that residential units will continue to become smaller as urbanization continues.

While developers feel pressure to build affordable housing or office spaces, the industry is also compelled to build more eco-efficiently and add more sustainable elements to their properties. Since buildings account for 20 percent of all greenhouse gasses, policymakers and activists point to real estate as an effective approach help fight climate change. Implemented in 2010, all new buildings have to meet the standard qualifications of the International Green Construction Code. The regulation on construction sites applies to all commercial, industrial, mixed-used and almost all residential and industrial properties. The IGCC’s goal is to reduce energy consumption by regulating pollution and inefficiencies in building materials, water usage and heating and cooling systems.

While regulations like the IGCC increase sustainability, they also increase construction costs. A construction company that chooses building materials that are eco-friendly may produce a building with an excellent rating by LEED, a green building certification organization. However, the process may be longer with a more complicated construction period and, ultimately, higher costs.

The higher costs of a green building may dissuade developers and construction companies at first, but they can get their money’s worth in the long run. Eco-friendly buildings with gold and platinum ratings by LEED may have cheaper operating costs and can receive tax credits in some states and countries. The Providence Newberg Medical Center in Newberg, Oregon is a perfect example of a green building that had higher construction costs at first but eventually became more cost effective as the sustainable water irrigation system used less water and the energy efficient HVAC systems lowered operating costs. Oregon then granted the hospital $393,000 in tax credits since it met certain green building qualifications. More developers and construction companies are implementing more sustainable HVAC systems and sustainable water irrigation because they could save money during a building’s life of 50 or more years.

While technology, urbanization and sustainability are major factors disrupting the real estate sector, there is a lesser-known trend that could pose a headwind to the industry: the decline in appraisers. A real estate appraiser values all types of buildings and land for people willing to lend, sell, buy, lease or refinance their properties. In 2015, there were 78,500 real estate appraisers in the U.S., which was a 20 percent decrease from 2007 numbers, and improvement is dim with continued, annual decreases of three percent projected for the next decade.

Although this is good for appraisal firms because the decreasing supply of appraisers gives them a reason to increase their prices, it ultimately reduces the efficiency of their transactions. First, residential appraisals will likely take longer which could result in mortgage rate locks, which means borrowers may have to pay a higher interest to make up for the time delayed. Also, the shortage will lead to more out-of-state appraisers valuing residential and commercial properties in markets they are not as knowledgeable about, which would create unfair and inaccurate valuations. The industry may not feel dire effects from this decline in appraisers anytime soon. However, if the decline continues, it is possible that an increase in inaccurate valuations could lead to millions of dollars lost in sales or, in the absolute worst-case scenario, another “bubble.”

Between the impact of technology and the future growth in developments, the real estate industry is expected to evolve over the next few decades. Many of these trends will force real estate leaders to adapt while other real estate shifts create opportunities they can capitalize on. Overall, the industry is veering into new territories.

While many companies are fighting to sell their products in China, one market brings potential Chinese buyers to American soil. The American real estate market has welcomed potential Chinese investors, often taking advantage of the Chinese desire for market stability. Chinese buyers have made their own niche market in U.S. real estate. While Chinese investors have helped raise historically low housing prices in some areas, the consequences of this niche market could be detrimental to both the United States and China. For the Unites States, Chinese property investment will cause gentrification and form small housing bubbles. In China, the amount of wealth leaving the country will hurt long term growth. Therefore, the two countries need to put limitations on Chinese access to the U.S. real estate market.

The instability of Chinese markets has driven many to look overseas for opportunities. Due to China’s slowing economy, the government has taken heavy measures to devalue the Yuan (RMB), often without any prior warning. In August of 2015, the government devalued the RMB for three straight days. While China likely made these measures to increase exports to boost the economy, it shook public confidence in the domestic market. This lack of confidence also probably contributed to the stock market crash in 2015. A cyclical process started. As the stock market fell, so did investor confidence. In addition, according to Alex Frangos, state-owned enterprises were ordered to buy back stocks. As a result, $3.5 trillion could have been put back into the market only adding to investor worries over inflation.

According to a semi annual report from the Department of Treasury, between $520 and $530 billion dollars left China for America in the first eight months of 2015. From a financial standpoint, the Chinese government flooding the market with cash caused this large sum. The government injected more cash into the economy to help industries after the recession and to lower exchange rates with the hopes to increase exports. This monetary policy combined with the previous government policies easing restrictions on moving money have helped Chinese investors move liquid cash abroad.

The United States must eventually restrict these investments. As more wealthy Chinese start investing and eventually immigrating to American cities, housing prices and the general cost of living will rise. The increase in costs will displace U.S citizens who will not be able to afford the change in expenses.  Vancouver, the destination of many wealthy Chinese immigrants, already experience this type of gentrification. According to the Real Estate Board of Canada, housing prices in September 2015 were up almost 16 percent compared to the previous year.

As the cost of daily life and business go up, existing residents and business find it difficult to cope, causing discontent to increase among local populations. In Vancouver, the increased cost of living has led to ethnic tensions. Local governments never desire a heavily divided population.  Therefore, in 2014, the Canadian government stopped its investor visa program, the program used by many Chinese to enter the country. The Ministry of Finance stated that participants were not making positive financial contributions though this statement has been criticized on racial lines.

Like Canada, the U.S. should also limit Chinese investment to avoid small housing bubbles. According to Zillow, housing prices in Palo Alto, California were up around 16.4 percent in January 2016 compared to the previous year. Chinese immigrants have been flocking to Palo Alto for years. Some have probably immigrated due to President Xi Jinping’s anti-corruption reforms. According to the Wall Street Journal, Xi Jinping has taken more measures to prevent wealthy Chinese from leaving. Chinese banks have increased efforts to hamper individuals wishing to move large sums abroad. As restrictions increase on moving liquid cash, Chinese demand for U.S. properties will eventually decline, causing prices to fall. Should the Chinese government decide to suddenly crackdown more on international wealth transfers, communities such as Palo Alto may see a sudden drop in property values, as if at the end of a housing bubble. Given Xi Jinping’s strong attitude towards corruption and emigration, it would not be surprising if the Chinese government imposes more drastic, sudden limitations in the future.

While the United States cannot predict when or if the Chinese government will impose more restrictions, it can take its own steps to slowly curb Chinese investment. One significant measure is to tighten restrictions on the EB-5 investor visa. The EB-5 visa gives a green card to anyone and his or her family if they invest at least $1 million in a commercial enterprise that can create or support at least 10 full time jobs. Many Chinese use the money invested in American properties as a way to fulfill the monetary requirement while using projects on the property to fulfil the job requirement.

The United States should increase the amount required to obtain the visa. Many Chinese investors can put down $1 million with ease. The United States could also decrease the cap on visas given per year and only offer them to the highest bidders. This would decrease the amount of people entering the United States with this visa while also maximizing investment in comparison to just a general cap. The U.S government should implement reforms slowly though. If the United States hastily restricts Chinese immigration, housing prices in cities like Palo Alto would drop rapidly, American investor confidence in the over all real estate market could shrink.

China must also do more to reverse the exodus of wealthy Chinese. The more investors buy American property, the more Yuan they dump on the currency market. While China has attempted to devalue its currency to raise exports, the increasing efforts to depreciate the Yuan in comparison to the U.S. dollar will only encourage investors to buy American properties faster to avoid further losses. While Chinese banks have stepped up monitoring if people are following existing rules that limit exporting money to $50,000 per year, this measure will not be enough in the long run. The lack of Chinese confidence in their domestic market is the root of the problem. To improve confidence, the government needs to take a more hands off approach toward the markets. By letting markets take care of themselves, investors will not have to worry about sporadic government intervention that has been historically hard to predict. When government intervention is necessary, the Chinese government should give investors warnings about what actions it might take in the future. This will allow investors to prepare ahead of time and give more certainty to the market. However, to make these approaches work, there must be consistency between different Chinese administrations. One aspect of not only market instability but also government instability is the ease with which policy can change with leadership changes in Beijing. Increasing domestic market confidence will enable Chinese to invest at home, something that may help China’s slowing economy.

While Chinese investors have helped the real-estate markets in certain areas, the benefits will not last forever. China does not need more of its affluent citizens leaving the country and the United States does not need to see small housing bubbles across the country. Both countries need to rethink current policies before these issues become bigger. When markets suddenly boom after a slump, not many think about the long-term effects of what will happen. At least on the part of the United States, the US government must not let the current success of Chinese real estate investment get in the way of looking at long term consequences.